Tuesday, March 5, 2019

Tips for coming on The Lisa Saunders Show

The Lisa Saunders Show
Contact: LisaSaunders42@gmail.com
Arrive 15 minutes before shoot time. It’s a 30-minute show

TV SET LOCATION: Southeastern Connecticut Television (SEC-TV)
80 Plaza Court, Groton, CT 06340 (Groton Shopping Plaza near Groton Post Office)

STUDIO TELEPHONE:  860-449-1477
WEBSITE: www.sec-tv.org

THE LISA SAUNDERS SHOW AIRS:  Three times a week in Groton, Ledyard, Mystic, Stonington, North Stonington and Voluntown, Connecticut, and on Youtube.

Lisa Saunders is an award-winning writer living in Mystic, Connecticut, with her husband.  She is a SEC-TV talk show host, content coordinator for Groton-Mystic Neighbors magazine and part-time history interpreter at Mystic Seaport Museum. A marketing consultant and winner of the National Council for Marketing & Public Relations Gold Medallion, Lisa helps entrepreneurs gain media attention and teaches writing/publishing at New London Adult & Continuing Education. Lisa is an inspirational speaker and leader of the Child Care Providers Education Committee, National CMV Foundation. In 2015, she was instrumental in helping Connecticut become the second state in the U.S. to pass a law aimed at battling CMV (cytomegalovirus), the #1 birth defects virus, which causes premature birth, microcephaly, cerebral palsy, epilepsy, and hearing and vision loss. 

What do you want to discuss? what is your expertise/passion?

How should your name/contact appear on TV Screen (must be very brief)


Lisa Saunders, Writer
Marketing/Media Consultant

PLEASE GIVE ME FIVE QUESTIONS TO ASK (I may not ask more than one, but it gives me an idea of the direction to go—don’t insert the answers)


Events you may want to announce:


Arrive at Southeastern Connecticut Television Studios 15 minutes prior to the scheduled taping.
Clothing: Solid, darker colors seem to look best. Avoid wearing small checks, stripes and shiny jewelry.
Hair: Make sure your style does not hide your face--especially if the camera shoots you from the side.
Makeup: Wear what you normally would, but remember that the bright lights may make you looked washed out. Lipstick and eyeliner may help!
Material: Bring props if appropriate.
Camera: You don’t need to look at the camera. The camera will find you while you are answering questions. Unless discussing a tragic topic, remember to smile or at least look interested when listening to others. The camera may be on you when you least expect it!

*Sample Shows on YouTube:

You must visit your local access station in person and bring I.D. showing that you live or work in their viewing area. Here is a sample of what you can tell the TV station:

Dear Local Access Station:

I live and/or work in the region serviced by your community access TV station and would like you to air a 30-minute talk show about ….

Talk show guests include: …

My address (or work address) is:

The show was filmed at Southeastern Connecticut Television (SEC-TV) Studios.
SEC-TV: Community Television for Groton, Ledyard, Mystic, Stonington, North Stonington, and Voluntown, Connecticut. CHANNELS 12 & 96 on Comcast; ​CHANNELS 12 & 670 on Thames Valley; and ​CHANNEL 99 on Frontier.
Address: SEC-TV, 80 Plaza Court, Groton, CT 06340
Studio Phone: 860-449-1477

[name and contact information]



    1. You will be sent a Youtube link to the show. Be sure to share it on LinkedIn, your website, Facebook, Twitter, blog on Patch.com, and/or your newsletter (available through services such as Mailchimp, etc.). Write a media release with the link embedded and email it to print, online, and TV media. Get a free account on PR.com to send an announcement to the world (Pr.com comes up high in Google searches).  
    2. For additional exposure, write to me at LisaSaunders42@gmail.com to see if I can upload your video file to the Lisa Saunders Youtube Channel (at http://www.youtube.com/user/anythingbutadog), where I will include live links to your personal website/Facebook page, increasing the likelihood of people clicking into your website while watching your interview. If you are on my YouTube channel, I will then promote your show in my newsletter, Facebook.com/AuthorLisaSaunders, Authorlisasaunders.blogspot.com, Twitter, and LinkedIn. Ask me about getting a video file (.mov) for download. This video file of your segment can be uploaded directly to your own YouTube or vimeo account, Facebook, Author’s Page on Amazon, Goodreads, and other sites that require the actual file when posting a video.

Monday, January 28, 2019

Tues, Jan. 29, 6:30pm: 10 Writing Tips to Promote Causes, Non-Profits and Businesses

Free Workshop on 

Tues, Jan. 29, 6:30pm at Mystic and Noank Libary

Educate society by sharing your passion through articles, recipes, books, fairy tales, poems and press releases!

Lisa Saunders will cover: 

1.     Write a Q. and A. on You/Your Work: Post it on your website with your bio under a “Press Kit” tab. Questions to answer: 1: How did you get into this non-profit (or business) or write that book? 2: Why are you passionate about your non-profit/business? 3: What is your mission? 4: What do you want the public to experience? 5: What makes your approach unique? 6: What do you wish everyone knew (what is your message)? Include sample reviews of your non-profit (or product/service).
2.     Write a Book/Booklet and E-Book—acts as a business card/great networking tool: Sharing your expertise gives you expert status, credibility, free publicity, speaking engagements, volunteer help and donations (or clients).  Lisa's Guide for Writers: How to get published and self-published, includes questions to help writers get started and tips on interesting the media.  
3.     Plan Event to Showcase Your Knowledge: Present free lecture at library—events gets publicity.
4.      Write a Press Release: Interest the media by creating an urgency to cover you/your work (or award received, etc.) One way to create urgency is an upcoming event. A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? Why? Feature the “story” behind your work. The following note from my former boss expresses why I was able to gain so much free TV/newspaper coverage: “Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College.
5.     Submit Your Event to the Media: Follow the guidelines and keep it short! Don’t send a flyer or tell the media just to go to your website. Don’t ask the media to rewrite your content, which can lead to mistakes. Send/post a press release about your event to local media such as Groton-Mystic Neighbors at lsaunders@bestversionmedia.com, The Day, The Westerly Sun and This is Mystic, talk show hosts and friends. Upload it to free press release sites such as PR.com (example from my press release posted on https://www.pr.com/press-release/773215, a publishing company, Sector, specializing in early childhood education and care (ECEC), learn about CMV and used it , including my quote, in their article, "Pregnant and working in ECEC? Make sure you know the risks of contracting CMV," and created their own article geared to Australia:  “In Australia, state governments have differing recommendations for pregnant ECEC educators working with young children. Some states, such as Queensland, suggest relocating educators who are pregnant to care for children aged over two to reduce contact with urine and saliva” (Clark, 2019).

Post your press release on your website/blog so you can create a link to just that press release. Use that link for Twitter/Facebook. Create a flyer as a jpeg because photos work well on Facebook.  Upload event wording to: thisismystic.com/submit-an-event; core-ect.co; events.ctnow.com; connecticutmag.com; visitconnecticut.com/submit-event; https://patch.com/connecticut/stonington; theday.com/section/submitcce; thewesterlysun.com
6.     High Resolution Photographs:  Make sure you have one of yourself, one of your non-profit/business, and one of you with your product (for example, a book cover will not work—it needs to be you holding the book to avoid “rights” issues with the book publisher). Keep taking photos. I got a lot of mileage out of a photo of me with the Connecticut governor. Images should be downloadable from your website under the “Press Kit” tab. Ideally, you/your family or employee took the photos so the media won’t have to worry about getting photographer permissions. If the publication wants to send a photographer to you, accept that--their images will be much higher res and they will probably be printed larger and get more attention. 
7.     Make Yourself Available as a Quotable Source--register for “Help a Reporter Out: Free Publicity - Connecting Reporters” to receive daily online queries at: www.helpareporter.com.
8.     Send a Monthly Newsletter/Blog Post: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses. I use Mailchimp.com to share recipes, events.
9.     Create a “Keeper” Business Card:  Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.
10.  Submit an Article, Fairy Tale, Recipe or Poem to Media:  Michael Whitehouse, publisher of Groton-Mystic Neighbors, wrote "6 Keys to Writing A Non Profit Spotlight,” with reminders that nobody cares about your cause until you make them, stories inspire, you must follow writer’s guidelines, photo submissions and rights, and how to entice volunteers (who often donate, too).

Lisa Saunders is the content coordinator for Groton-Mystic Neighbors. A former college campus communications writer,  Lisa was awarded the National Council for Marketing & Public Relations Gold Medallion. Contact Lisa at: lsaunders@bestversionmedia.com; Submit your news: www.bestversionmedia.com/submit-content;
Visit Facebook: Groton-Mystic-Neighbors-Best-Version-Media or Lisa’s personal website: www.AuthorLisaSaunders.com

Wednesday, September 5, 2018

“Lobster Invaders … good with butter” says Elizabeth Saede

“Lobster Invaders … good with butter”

Here I am with sport lobsterwoman, Elizabeth Saede, while she harvests lobster off the coast of Stonington/Mystic, Connecticut.  

A separate fishing license, lobster pots, floating buoys and a tolerance for stinky bait are part and parcel of this historic New England task. On a good day, the nautical treasure hunt result is a dinner entrée dripping in melted butter. Elizabeth and husband Leo’s move to scenic Mystic inspired new interests in boating, kayaking, fishing and lobstering.  Successful ocean harvests motivate sharing and easy seafood recipes. Elizabeth is the author of Lobster Summer and contributes to ThisIsMystic.com.  

Join Elizabeth's world at:

Contact Elizabeth at Sunshine06378@gmail.com

Sunday, March 18, 2018

5/9: CMV, #1 Birth Defects Virus--book and song launched to protect newborns

I helped Connecticut pass a 2016 law aimed at battling the leading viral cause of birth defects, congenital cytomegalovirus (CMV), which disables 4,000 newborns each year in the U.S. according to the Centers for Disease Control and Prevention (CDC). Although the CMV testing part of the CT bill passed, prevention education didn’t pass. 

According to the New York Times, "CMV Is a Greater Threat to Infants Than Zika, but Far Less Often Discussed "(2016).

I want to let you know about my new book, "Help Childcare Providers Fight CMV: Protect Newborns from #1 Birth Defects Virus," which I wrote  to increase CMV awareness among those who are at increased risk. 

Also, singer/songwriter Debra Lynn Alt of North Branford wrote a song that conveys how a mother feels when she learns she could have reduced her chances of contracting CMV. In addition to penning songs for other causes and commissions, Debra was once the lead singer for the Rolling Stone Magazine house band.

We are having a book and song launch on May 9, 2018 (details in my press release below). 

If pregnant women were taught how to reduce to their chances of contracting CMV by carefully handling the bodily fluids of toddlers who are often excreting the virus, many newborns would be spared the life-long suffering my daughter Elizabeth endured.   

According to the March of Dimes, “As many as 7 in 10 children (70 percent) between 1 and 3 years of age who go to day care may have CMV. They can pass it on to their families, caretakers and other children.”  

CMV in childcare is a very "inconvenient truth" and I think many in the industry are afraid to alarm their workers. However, a few states such as Utah, and countries including Germany and Queensland, Australia, have worked out a protocol to protect their childcare workers. In the U.S., according to one study (Thackeray et al., 2016), many childcare providers use diaper wipes  to wipe up a toddler’s bodily fluids, but diaper wipes do not kill CMV.   

I'm a former licensed childcare provider who, like many in the U.S., never heard of my occupational risk for CMV, despite the fact it is a worker's right to know their occupational hazards according to the Occupational Safety and Health Administration (OSHA).  I believe it is every woman's right to know how to protect her unborn children from CMV.  

For those who don't have time to read  "Help Childcare Providers Fight CMV," the public can learn CMV prevention tips just by clicking on the "Look inside" feature located above the book's cover image om Amazon. By advancing to the Acknowledgements page, readers will learn:
  • Caregivers of young children are at increased risk for CMV, the leading birth defects virus that disables 4,000 babies each year in the U.S. (CDC).
  • 44 - 100% of two-year-olds in group daycare are excreting CMV (Pass et al., 1986).
  • 8 - 20% of childcare providers contract CMV infection every year (AAP et al., 2011) VERSUS 1-4% in general population (CDC).   
  • Only 18.5% of licensed “in-home” daycare providers surveyed have heard of CMV and “Providers do not know how to appropriately sanitize surfaces to reduce spread of disease.” Many use diaper wipes to clean surfaces, which do not sanitize (Thackeray et al., 2016).
  • “Women may be able to lessen their risk of getting CMV by reducing contact with saliva and urine from babies and young children. Some ways to do this are: kissing children on the cheek or head rather than the lips, and washing hands after changing diapers. These cannot eliminate your risk of getting CMV, but may lessen your chances of getting it” states the CDC. Download this flyer from the CDC: https://www.cdc.gov/cmv/downloads/pregnant-patients-cmv.pdf

You can download my free, 133-page manuscript for "Help Childcare Providers Fight CMV,by clicking hereIf you are with the media and would like to review the book, "Help Childcare Providers Fight CMV," I can send you a copy. 

Thank you for your time! 

Lisa Saunders
CMV Awareness Advocate, Parent Rep.,
PO Box 389, Mystic, CT 06355 


Protect Newborns from Congenital CMV, #1 Birth Defects Virus

New book by Lisa Saunders and song by Debra Lynn Alt launched on May 9th to help women fight CMV

Mystic, Conn.—Congenital cytomegalovirus (CMV) is the leading viral cause of birth defects, annually disabling 4,000 newborns each year in the U.S., according to the Centers for Disease Control and Prevention (CDC).  Because women who care for toddlers are at greatest risk, Lisa Saunders of Mystic, parent representative of the Congenital Cytomegalovirus Foundation, wrote the book, “Help Childcare Providers Fight CMV,” and Debra Lynn Alt of North Branford composed the song, "Had I Known (about CMV),” to help reduce the incidences of congenital CMV.

Although congenital CMV causes more disabilities than Zika and fetal alcohol syndrome, women are largely unaware how to prevent it. The March of Dimes states, “As many as 7 in 10 children (70 percent) between 1 and 3 years of age who go to day care may have CMV. They can pass it on to their families, caretakers and other children.”

Congenital (present at birth) CMV can cause premature birth, hearing and vision loss, small head size, lack of coordination, seizures and death, according to the CDC. The CDC states, "People who care for or work closely with young children may be at greater risk of CMV infection than other people because CMV infection is common among young children."

Author Lisa Saunders is a former licensed childcare provider, church nursery volunteer, and mother of a toddler who didn't learn about CMV until after her daughter Elizabeth was born with microcephaly (small, damaged brain) from congenital CMV. "Most pregnant women know to avoid dirty kitty litter and mosquito bites to protect their unborn babies from disabling viruses," says Saunders, “but most don’t know that kissing their toddler around the mouth or sharing a cup with them can cause birth defects in their newborns.”

To save time, many child care givers use diaper wipes to remove bodily fluids such as saliva and urine from hands and surfaces, but diaper wipes do not kill CMV. In a recent survey, only 18.5% of licensed “in-home” daycare providers have heard of CMV. “Providers do not know how to appropriately sanitize surfaces to reduce spread of disease.” (Thackeray et al., 2016).

The American Academy of Pediatrics (AAP) recommends that caregivers/teachers be counseled about CMV by their healthcare providers and daycare center directors. However, most childcare providers have never heard of CMV.

After Elizabeth’s birth, Saunders was then given information about CMV.  "I was stunned," she says. "How could it be that I was unaware of this? Nowhere in my childcare licensing or church nursery training was CMV mentioned. CMV prevention was not discussed in my prenatal doctor visits."

Saunders dedicated her book, “Help Childcare Providers Fight CMV,” to mothers who find out about CMV too late to prevent hearing loss and/or mental and physical impairments in their newborns. The Dedication pages include the lyrics to new song, "Had I Known (about CMV)" © 2018 DebraSong Publishing. In her original song, Debra Lynn Alt conveys how a mother feels when she learns she could have reduced her chances of contracting CMV.  

Alt with launch her song, "Had I Known (about CMV)," and Saunders her book, Help Childcare Providers Fight CMV,” on Weds, May 9, 2018:

Wednesday, May 9
Something to Sing About: "Had I Known (about CMV)"
Mystic & Noank Library
40 Library Street, Mystic, CT 06355
Singer/songwriter Debra Lynn Alt reminds us, no matter what, there’s always something to sing about. Stories and songs of inspiration and humor range from a New Yorker’s perspective of moving to Connecticut, to her latest gift  “Had I Known (about CMV)”, for author Lisa Saunders. Saunders, the parent representative of the Congenital Cytomegalovirus Foundation, will be on hand to discuss how she helped Connecticut become the second state to pass a law aimed at battling CMV, and her new book, "Help Childcare Providers Fight CMV." In addition to penning songs for other causes and commissions, Debra was once the lead singer for the Rolling Stone Magazine house band. Light refreshments will be served.
More info about CMV: cdc.gov/cmv; Debra Lynn Alt: debrasong.com; or Lisa Saunders: authorlisasaunders.com.
Time: 3:30pm
Cost: Free


About Author Lisa Saunders: 
Lisa Saunders, a former licensed childcare provider and graduate of Cornell University, was instrumental in helping Connecticut pass a CMV testing law in 2015. She is the parent representative of the Congenital Cytomegalovirus Foundation, an award-winning writer, and SEC-TV talk show host living in Mystic, Connecticut, with her husband, Jim. She is the content coordinator for the magazine, Groton-Mystic Neighbors, author of 10 books, and a part-time history interpreter at Mystic Seaport.  Lisa writes extensively about congenital CMV in her books and through articles such as "The Danger of Spreading CMV: How We Can Protect Our Children" (ChildCare Aware of America, 2017) and “Help Childcare Providers Fight CMV” (National CMV Foundation, 2018) Lisa's CMV-related books include:

About Singer/Songwriter Debra Lynn Alt:
Debra Lynn Alt, a former lead singer for the Rolling Stone Magazine House Band, lives in North Branford, Connecticut. Through her music, Debra reminds us that no matter what happens in life, there’s always something to sing about. Her stories and songs of inspiration and humor range from a New Yorker's perspective of moving to Connecticut "Where New England Begins," to her newest gift of music to author Lisa Saunders, “Had I Known (about CMV)”. Debra has also contributed songs for Habitat for Humanity, cancer survivors, autism, child abuse, M.A.D.D., adoption, and hope after 9/11. Debra is the author of a gift book that includes her latest CD of original songs, the title of which is the song inspired by her friend, photographer Monica Schwartz Baer, and other cancer survivors, "Each Moment We’re Alive." To hear Debra's music or read her work, visit debrasong.com or email her at: debrasong@gmail.com
About the book: Help Childcare Providers Fight CMV: Protect Newborns from #1 Birth Defects Virus 
Authored by Lisa Saunders, Illustrated by Marianne Greiner 
Product details
·        Retails: $6.99
·        Paperback: 134 pages
·        Publisher: CreateSpace Independent Publishing Platform (February 13, 2018)
·        Language: English
·        ISBN-10: 1984328697
·        ISBN-13: 978-1984328694
·        Product Dimensions: 6 x 0.3 x 9 inches