Monday, July 25, 2016

Upcoming Events/Workshop with Lisa Saunders



Friday, August 12, 7:45 p.m.
Talk: "Tales of Famous Connecticut Widow's Walks"
Free and open to the public
Mystic River Yacht Club (next to Engine Room restaurant)
14 Holmes Street, Mystic, CT 06355, (More info: amarfoster@gmail.com, 860 536-0066)
Lisa Saunders, author of “After the Loss of a Spouse: From Henry VIII to Julia Child” with discuss famous widow/ers with Connecticut ties such as Amelia Earhart’s widower, George Palmer Putnam (married in Noank); Mark Twain, who had a lot to say about Mystic; the widow behind the Connecticut State flag design, Abby Day Slocomb, who enclosed a challenge in a 100-year-old time capsule sent from Europe during WWI; William Gillette (a.k.a Sherlock Holmes) of Gillette's Castle in East Haddam; and the Guinness World Record Holder for "Greatest Miser," Hetty Green, who is connected to the last surviving wooden whaleship in the world, the Charles W. Morgan, at Mystic Seaport.

Weds, Aug. 24, 6 p.m.
"After the Loss" Self-Improvement Series
Free and open to the public
Bank Square Books, 2nd floor
53 W Main St, Mystic, CT 06355
Authors Dr. Joanne Z. Moore and Lisa Saunders will discuss lifestyle options after the loss of a spouse. Saunders will tell stories of historic figures such as Amelia Earhart's husband and Mark Twain, and Dr. Moore will present modern strategies for developing a new philosophy of life after the disappointment of loss. Saunders and Dr. Moore are authors of the books, After the Loss of a Spouse: From Henry VIII to Julia Child and After the Loss of a Spouse: What's Next?  respectively. More info: www.banksquarebooks.com, (860) 536-3795, events@mysticbooksinc.com

Monday and Tuesday, September 26-27, 2016
Congenital Cytomegalovirus (CMV) Public Health & Policy Conference
Austin, Texas
Lisa Saunders, parent representative of the Congenital Cytomegalovirus Foundation, will present with Dr. Brenda Balch on implementing the new Connecticut CMV bill.
More info: http://cmvconference.org/index.html

Tuesday 10/11, 1:00-4:00 pm One day only NL Adult Education (#8011)
Share your life experiences with your family, friends and maybe even the public. Come to class with pen and paper or your laptop. Writing exercises will include some basic questions to help you get started. Answers will be shared with class.  Publishing options will also be discussed.
$39/Non-resident $44, Instructor: Lisa Saunders, https://www.newlondonadulted.org
Three Shaw’s Cove, New London, CT 06320, (860) 437-2385  ext.# 106, cherrickm@newlondon.org

Thurs, 10/13, 7pm,
Mystic Woman's Club
St. Mark's Episcopal Church
15 Pearl St, Mystic, CT 06355
Lisa Saunders will present slide show:  "Mystic: Images of Modern America."
"Take a walk through Mystic history as you enjoy the many aspects of life in our quaint New England town. Whether you grew up in Mystic or have now made it your home, you will thoroughly enjoy Lisa Saunders' new book Mystic: Images of Modern America, co-authored with Kent and Meredith Fuller. We look forward to hearing her speak at the October Mystic Woman's Club meeting." Peggy Jordan, pjshrink@Comcast.net, http://www.mysticwomansclub.org/

 
Tuesday 10/18, 1:00-4:00 pm One day only NL Adult Education (#8012)
Self-Publish and Promote Your Paperback/E-Book on Amazon:
There are several advantages to self-publishing—full control of your work and higher royalties. Learn the free steps to making your paperback and e-book available on Amazon.
$39/Non-resident $44, Instructor: Lisa Saunders, https://www.newlondonadulted.org
Three Shw’s Cove, New London, CT 06320, (860) 437-2385  ext.# 106, cherrickm@newlondon.org

 

Friday, June 17, 2016

Enter for chance to win free book: AFTER THE LOSS OF A SPOUSE: FROM HENRY VIII TO JULIA CHILD

Stories of 18 Famous Widow/ers. Published by Act II Publications, LLC

Enter the Goodreads​ Giveaway program to win a free copy of After the Loss of a Spouse: From Henry VIII to Julia Child.”  Click: https://www.goodreads.com/giveaway/show/191298-after-the-loss-of-a-spouse-from-henry-viii-to-julia-child?utm_content=button&utm_medium=email&utm_source=giveaway_shelved_book_30363596

Click here to learn more about my book on Amazon: After the Loss of a Spouse: From Henry VIII to Julia Child.” Can also be ordered through local bookstores.

FEATURED WIDOW/ERS INCLUDE:

·         C.S. Lewis (England)


·         King Henry VIII (England)


·         George Burns  (from Lower East Side of Manhattan to Beverly Hills, California)


·         Coretta Scott King (The King Center in Atlanta, GA)


·         Martha Washington of Mount Vernon, Virginia


·         Katharine Graham (of The Washington Post)


·         Julia Child of Cambridge, Mass. (her kitchen donated to the Smithsonian in D.C.) 


·         Mary Todd Lincoln with detailed account of her night at Ford's Theatre. Buried Springfield, Illinois)


·         Milton Hershey (Hershey's Kisses) of Pennsylvania.


·         Mark Twain, formerly of Hannibal, Missouri and Hartford, Connecticut (he had  a lot to say about Mystic, CT, too!). Buried in Elmira, New York.


·         Abby Day Slocomb, the former Confederate nurse behind the design of the Connecticut State flag who enclosed a challenge in a recently opened 100-year-old time capsule sent from Europe during WWI.


·         Norman Rockwell, buried in Stockbridge, Mass., home of Norman Rockwell Museum.


·         Captain von Trapp, of Stowe, VT (of The Sound of Music)


·         Hetty Green of New Bedford, Mass., the Guinness World Record Holder for "Greatest Miser" and known as the “Witch of Wall Street.” Her father once owned the last surviving wooden whaleship in the world, the Charles W. Morgan, now located at Mystic Seaport.


·         George Palmer Putnam (Amelia Earhart’s widower). Secretly married Earhart in Noank, Conn.


·         Francis Wolfe Sisson of Mystic, Conn., who likely contemplated the dramatic death of her sea captain husband in Texas's deadliest maritime disaster on her "widow's walk." 


·         Grandma Moses of Hoosick Falls, New York. Largest collection of her art at Bennington Museum, Vermont.


·         William Gillette (a.k.a Sherlock Holmes) of Gillette's Castle in East Haddam, Conn.


LIVE NEAR ME IN MYSTIC, CONNECTICUT?

I will be presenting this book at the following events:

Thursday, June 23, 2016, 2-4 p.m.: International Widow’s Day: June 23

Book Launch: After the Loss of a Spouse: Henry VIII to Julia Child by Lisa Saunders

Free and open to the public. Light refreshments served.
A Taste of New England
12 Steamboat Wharf, Mystic, CT 06355
Lisa Saunders, author of  After the Loss of a Spouse: Henry VIII to Julia Child will be available to discuss and autograph her new book. Dr. Joanne Z. Moore, author of  After the Loss of a Spouse: What's Next?”  will also be on hand to discuss issues of widowhood.

 
Friday, August 12, 7:45 p.m.
Talk: "Tales of Famous Connecticut Widow's Walks"
Free and open to the public
Mystic River Yacht Club (next to Engine Room restaurant)
14 Holmes Street, Mystic, CT 06355,  
Lisa Saunders, author of “After the Loss of a Spouse: From Henry VIII to Julia Child” with discuss famous widow/ers with Connecticut ties such as Amelia Earhart’s widower, George Palmer Putnam (married in Noank); Mark Twain, who had a lot to say about Mystic; the widow behind the Connecticut State flag design, Abby Day Slocomb, who enclosed a challenge in a 100-year-old time capsule sent from Europe during WWI to Groton; William Gillette (a.k.a Sherlock Holmes) of Gillette's Castle in East Haddam; and the Guinness World Record Holder for "Greatest Miser," Hetty Green, who is connected to the last surviving wooden whaleship in the world, the Charles W. Morgan, at Mystic Seaport. (More info: amarfoster@gmail.com, 860 536-0066, http://www.mysticriveryachtclub.com)

Wednesday, Aug. 24, 6 p.m.
Talk: "After the Loss" Self-Improvement Series
Free and open to the public
Bank Square Books, 2nd floor, 53 W Main St, Mystic, CT 06355 (More info: www.banksquarebooks.com, (860- 536-3795)
Authors Lisa Saunders and Dr. Joanne Z. Moore will discuss lifestyle options after the loss of a spouse. Saunders will tell stories of historic figures with Connecticut connections such as Amelia Earhart's widower and Mark Twain, while Dr. Moore will present modern strategies for developing a new philosophy of life after the disappointment of loss. Saunders and Dr. Moore are authors of the books, After the Loss of a Spouse: Henry VIII to Julia Child and After the Loss of a Spouse: What's Next?”  respectively.

###

 
Book Details: “After the Loss of a Spouse: Henry VIII to Julia Child”

Published: May 25, 2016

Act II Publications, LLC

$9.95 U.S.

150 pages

Paperback: 6" x 9" (15.24 x 22.86 cm)
Interior: Black & White on Cream paper
ISBN-13: 978-0692705407
ISBN-10: 0692705406
BISAC: History / General

Saturday, June 11, 2016

Weds, Aug. 24, 6 p.m., Talk: "After the Loss" Self-Improvement Series


http://www.banksquarebooks.com/event/mystic-self-improvement-series-featuring-joanne-z-moore-and-lisa-saunders
 
Wednesday, Aug. 24, 6 p.m.
 
Talk: "After the Loss" Self-Improvement Series
Free and open to the public

 
Authors Dr. Joanne Z. Moore and Lisa Saunders will discuss lifestyle options after the loss of a spouse. Dr. Moore will present modern strategies for developing a new philosophy of life after the disappointment of loss, while Saunders will tell stories of historic figures with Connecticut connections such as Amelia Earhart's widower and Mark Twain. Dr. Moore and Saunders are authors of the books, “After the Loss of a Spouse: What's Next? and “After the Loss of a Spouse: Henry VIII to Julia Child” respectively.
 
 
 
 
 
 



6/23, 2-4pm, Book Launch Celebrates International Widows Day

IMMEDIATE RELEASE
Dr. Joanne Z. Moore, Publisher, Act II Publications, LLC.
Editor, Pathfinder: A Companion Guide for the Widow/ers Journey.
PO Box 752, East Lyme CT, PathfinderMag.com
 

Thursday, June 23, 2016, 2-4 p.m. (International Widow’s Day: June 23)
Book Launch: After the Loss of a Spouse: Henry VIII to Julia Child
Free and open to the public. Light refreshments served.
A Taste of New England
12 Steamboat Wharf, Mystic, CT 06355

Lisa Saunders will be on hand to discuss and autograph her latest book, After the Loss of a Spouse: Henry VIII to Julia Child,” which features several Connecticut-connected widow/ers such as Amelia Earhart's husband, George Palmer Putnam, and Mark Twain, who had a lot to say about Mystic. "Anyone who loves a romantic history lesson will be intrigued by this book." Review by David S. Martin, Professor/Dean Emeritus, Gallaudet University: "Lisa Saunders has written another fine piece of historically-based literature. Based on a unique and previously uncovered topic in history, this work encompasses a broad span of time and shows clearly the commonalities, as well as uniquenesses, of these stories about the famous. How they handled their loss, their guilt, and in some cases a plan for a future without their spouses, makes fascinating reading for anyone with interest in both the history and the human side of well-known figures."

Dr. Joanne Z. Moore, author of  After the Loss of a Spouse: What's Next?”  will also be on hand to discuss issues of widowhood.

 
The authors will also be presenting at:
 
Wednesday, Aug. 24, 6 p.m.
Talk: "After the Loss" Self-Improvement Series
Free and open to the public
Bank Square Books, 2nd floor, 53 W Main St, Mystic, CT 06355 (More info: www.banksquarebooks.com, (860- 536-3795)
Authors Lisa Saunders and Dr. Joanne Z. Moore will discuss lifestyle options after the loss of a spouse. Saunders will tell stories of historic figures with Connecticut connections such as Amelia Earhart's widower and Mark Twain, while Dr. Moore will present modern strategies for developing a new philosophy of life after the disappointment of loss. Saunders and Dr. Moore are authors of the books, After the Loss of a Spouse: Henry VIII to Julia Child and After the Loss of a Spouse: What's Next?”  respectively.

Thursday, June 9, 2016

Fri, 8/12/16: Tales of Famous Connecticut Widow's Walks in Mystic

Talk: "Tales of Famous Connecticut Widow's Walks"

Friday, August 12, 7:45 p.m.
Free and open to the public
Mystic River Yacht Club (next to Engine Room restaurant)
14 Holmes Street, Mystic, CT 06355,  (More info: amarfoster@gmail.com, 860 536-0066, http://www.mysticriveryachtclub.com)
Lisa Saunders, author of “After the Loss of a Spouse: From Henry VIII to Julia Child” with discuss famous widow/ers with Connecticut ties such as Amelia Earhart’s widower, George Palmer Putnam (married in Noank); Mark Twain, who had a lot to say about Mystic; the widow behind the Connecticut State flag design, Abby Day Slocomb, who enclosed a challenge in a 100-year-old time capsule sent from Europe during WWI to Groton; William Gillette (a.k.a Sherlock Holmes) of Gillette's Castle in East Haddam; and the Guinness World Record Holder for "Greatest Miser," Hetty Green, who is connected to the last surviving wooden whaleship in the world, the Charles W. Morgan, at Mystic Seaport.

Wednesday, June 8, 2016

10 Ways to Promote Your Work—Tell Your Story!

Don’t just take out an ad—gain trust by sharing your passion

1.     Write a Book/Booklet and E-Book—it acts as a business card/great networking tool: Sharing your expertise (but not proprietary info), gives you expert status, credibility, free publicity, speaking engagements, and clients.  

2.     Write a Q. and A. on You/Your Work: Post it on your website along with your bio under your “Press Kit” tab. Questions to answer: 1: How did you get into this business or write that book? 2: Why are you passionate about it? 3: What is your mission? 4: What do you want your customers to experience? 5: What has been your greatest achievement? 6: What do you wish everyone knew (what is your message)? Include sample reviews of your product/service. Include your town of residence so your local media will be interested.

3.     Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop. Click here for great tips on presenting at a vendor table.

4.     Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)

5.     Get Three High Resolution Photographs:  One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab.

6.     Send/Post Your Press Release With an Image: Email it to your local media (such as The Day, Hartford Courant, Mystic Country, The Westerly Sun, This is Mystic), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media.  Create a flyer from the content. 

7.     Upload Your Event Online: Newspapers/magazine/tourism websites have links to upload your events. Suggestions: events.ctnow.com; connecticutmag.com; Patch.com, The Day; Westerly Sun; visitconnecticut.com/submit-event; thisismystic.com/submit-an-event; http://www.zip06.com/section/submitevents

8.     Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you.  YouTube videos come up high on Google searches and can be easily linked on website/Facebook page.

9.     Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.

10.  Create A “Keeper” Business Card:  Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.

11. Want more tips? Click on my "Marketing Yourself" PowerPoint.



Do you want help promoting your work?

I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing expertise. My starter publicity package includes:

  • Writing a press release about you/your work/event, which I send to my personal media contacts.

 
 


 

I have a one-time fee for the above publicity package. For an additional hourly fee, I can upload your press release to Pr.com, online event submission sites, and perform other writing work mentioned above. I also provide consultations for self-publishing on Amazon and can recommend a good website developer: Fullerwebct.com.



Testimonials about Lisa’s publicity work


“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, zreitman@sunyrockland.edu .


"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture, ktp01@mac.com.


"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert, nqnrup@yahoo.com

Lisa provides writing and publicity services
 
She can help you:
  • Market yourself
  • Publicize your expertise
  • Learn creative ways to reach customers
Become known as an expert in your field

  • Be seen on TV and YouTube
  • Find an audience
  • Get published
Lisa and her preferred vendors provide:
  • Website content
  • Press Releases
  • Advertorials
  • Newsletters
  • Interviews on TV & YouTube
  • Publishing on Amazon
  • Desktop Publishing
  • Social Media Packages
  • Internet Marketing
  • Networking Opportunities
  • Writing/Publishing/Self-
    Publishing/Publicity workshops
  • Private Consultations
  • Editing
  • Ghost Writing
  • Illustrating
  • Website Creation
  • Application Content Management
  • Business Improvement Analysis

Samples of Lisa's writing and media work: