Friday, May 27, 2016
Wednesday, May 25, 2016
- USA 9 News, News 8, Fox CT
- Cornell and Johns Hopkins Universities
- Centers for Disease Control and Prevention (CDC)
- Argia sailing vessel
- New London Adult & Continuing Education
- Intercruises Shoreline & Port Services
- Washington Independent Writers Association
- Lincoln Depot Museum, Seward House
- Siemens Healthcare Diagnostics
- Daughters of the American Revolution
- Fitch Middle School, Three Rivers Community College
Title: People and Daughters of the American Revolution
Lisa has presented on Martha Washington, Abby Day Slocomb and Captain Henry Gale (2013-2015) on several occasions to the Daughters of the American Revolution. Reference: Janet Purinton, Regent, Daughters of the American Revolution, Anna Warner Bailey Chapter,
Anna Warner Bailey Chapter,
- Sign up for free account on CreateSpace.
- Member agreement (requires your legal name, mentions your responsibility to pay taxes on royalties, etc. Seek lawyer’s advice if concerned before signing).
- Start project with the book’s title—this title can be changed later (so, just get started!).
- Choose setup process (go with “Guided” for step by step help along the way
- Click on “What’s This” for more information on terms such as “Publication Date” and “ISBN”
- ISBN (International Standard Book Number) options.
- Files accepted for uploading: pdf, doc, docx, rtf.
- CreateSpace offers a “Formatted Template” to download. Cut and paste your work into it.
- Videos available along the way to further demonstrate what to do.
- “Build Your Cover Online” for free by clicking on “Launch Cover Creator” button.
- Several designs to choose from
- Use their cover images or upload your own (jpeg or tiff)
- Distribution options: Amazon and CreateSpace free. $25 to be included in distributors for bookstores and libraries. You set your own price—CreateSpace sets minimum.
- CreateSpace makes your files available for conversion as an e-book: “Kindle Direct Publishing” (KDP is a different company than Create Space). Cover is useable “as is” but some adjustments to book’s interior are required (revise Table of Contents, delete page numbers and Index).
- Sign into KDP with your Amazon account and follow directions to upload your e-book version.
- Write a Q. and A. on You/Your Work: Post it on your website along with your bio under your “Press Kit” tab. Questions to answer: 1)How did you get into this business or write that book? 2)Why are you passionate about it? 3)What is your mission? 4)What do you want your customers to experience? 5)What has been your greatest achievement? 6)What do you still wish to achieve? 7)What do you wish everyone knew (what is your message)? Include a sample review of your product. Include your town of residence so your local media will be interested.
- Plan an Event to Showcase Your Knowledge/Work: This can be as simple as giving a free lecture at a library or having a book signing at a shop (every business owner should publish a booklet/book to show expertise).
- Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)
- Get Three High Resolution Photographs: One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab.
- Send/Post Your Press Release With an Image: Email it to your local media (such as The Westerly Sun, The Day, Hartford Courant, Mystic Country, This is Mystic, The Resident, The Mystic Wave), talk show hosts, and friends. Upload it to free press release sites (PR.com) and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media.
- Upload Your Event Online: Newspapers/magazine/tourism websites have links to upload your events. Suggestions: thisismystic.com/submit-an-event; events.ctnow.com; connecticutmag.com; Patch.com, zip06.com/section/submitevents; mystic.org; visitconnecticut.com/submit-event
- Create a Flyer to Hand Out: These can be handed out as well as posted near the area of your event.
- Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you. YouTube videos come up high on Google searches and can be easily linked on website/Facebook page.
- Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.
- Create A “Keeper” Business Card: Your card should have something useful on it to make people keep your information (as an author/speaker, my “card” is a bookmark with an image for coloring). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps you can share a link on it to free “How To” information and/or a coupon to entice them to your site where you can offer them something useful in exchange for their email address for placement on your newsletter list.
Lisa provides writing and publicity services
She can help you:
- Market yourself
- Publicize your expertise
- Learn creative ways to reach customers
- Be seen on TV & YouTube
- Find an audience
- Get published
- Website content
- Press Releases
- Interviews on TV & YouTube
- Publishing on Amazon
- Desktop Publishing
- Social Media Packages
- Internet Marketing
- Networking Opportunities
- Private Consultations
- Ghost Writing
- Website Creation
- Application Content Management
- Business Improvement Analysis
- Connecticut Governor Malloy at Chamber of Commerce event.
- College bios/press releases and resulting Articles and awards
- College program guides (webpage for Communication Media Arts)
- Accounting Program Guide (college degree information about career choices, etc.)
I am a freelance copywriter who specializes in website/blog content, media releases and TV interviews. My skills in marketing, networking and enthusiasm for working with entrepreneurs and the media enable me to advance an organization's mission. Owing to my past experience as a writer in campus communications and as an employment recruiter, I am able to interview clients to assess and portray their expertise.
Promoting one's cause or product is a time consuming task---and no one has the time to do it all and still run a business. Regarding Internet marketing, according to Jackie Tortora, online content manager for a national nonprofit based in D.C., everyone should at least have the following:
- Blog (ongoing diary of your news, preferably imbedded in your website). The share buttons in posts allow you to repost your news easilty to Facebook, Twitter, etc.
- Newsletter (even if only sent a few times a year, it keeps you in people's inboxes).Collecting email addresses of satisfied or potential clients for your newsletter list is an ongoing effort, but you can offer something free, such as a "how to" article/e-book,as an enticement for them to subscribe.
- YouTube Video (they come up high in searches and potential clients like to "meet" you through them)
- Google + Page (linking it, of course, to your website)
- Facebook Page (although there are many Facebook pages to compete with, they come up high in searches).
- Media Releases: Gain free publicity in print and broadcast media by creating news (such as giving a talk, giving something away, etc.) and announcing it to the media through a press release, which should also be posted on your website. (Be sure to compose them using Associated Press style.)
- LinkedIn (comes up high in searches)
- Twitter (can easily be updated from your blog)
PO BOX 389, Mystic, CT 06355, LisaSaunders42@gmail.com
To view Lisa's PowerPoint notes, click on: "How to Market Yourself," or receive her free e-book at: "How to Promote Your Business (or yourself)," which gives information on why and how to write press releases, newsletters, etc.