Wednesday, June 8, 2016

10 Promotion Tips: Include Writing A Book or Booklet

Don’t just take out an ad—gain trust by sharing your story
 Increase chances of getting free publicity

1.     Write a Book, 28 Page Booklet and/or E-Book—it acts as a business card/great networking tool: Sharing your expertise and advice (but not proprietary information), gives you expert status, credibility, free publicity, speaking engagements, and clients.  The book doesn't necessarily need to be about your business, it can be about your life and what you've learned--this gives potential clients a connection to you or insight into your soul.  I present thought-provoking questions to help you write your book, in addition to how to publicize it in my book, Lisa's Guide for Writers: How to get published and self-published. 

2. Write a Q. and A. on You/Your Work: Post it on your website along with your bio under your “Press Kit” tab. Answer questions such as: 1: How did you get into this business or write that book? 2: Why are you passionate about it? 3: What is your mission? 4: What do you want your customers to experience? 5: What makes your business unique? 6: What do you wish everyone knew (what is your message)? 7. Is your current project/business a result of your dream? If so, what sparked this dream? 8. What was the most difficult aspect of accomplishing your dream? Did anyone help you? Include sample reviews of your product/service. Include your town of residence so your local media will be interested.

         3.     Plan an Event to Showcase Your Knowledge/Work: This can be as simple as  giving a free lecture at a library or having a book signing at a shop. Click here for great tips on presenting at a vendor table.

4.     Write a Press Release About Your Event: Interest the media by creating an urgency to cover you/your work (or award received, etc.). A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? When will it take place? Where will it take place (exact address)? Why will this happen? How will it happen? (If an event, is it free and open to the public?)

5.     Get Three High Resolution Photographs:  One of yourself, one of your product/business, and one with you with your product. These images should be downloadable from your website under your “Press Kit” tab.

6.     Send/Post Your Press Release With an Image: Email it to your local media (such as The Day, Hartford Courant, Mystic Country, The Westerly Sun, This is Mystic), talk show hosts, and friends. Upload it to free press release sites ( and post it on your website/blog so you can create a link to just that press release. Use that link to Tweet it and post on Facebook and other social media.  Create a flyer from the content. 

7.     Upload Your Event Online: Newspapers/magazine/tourism websites have links to upload your events. Suggestions:;;, The Day; Westerly Sun;;;

8.     Get Interviewed on TV: A television interview, one that is also uploaded to YouTube, allows customers to “meet” you.  YouTube videos come up high on Google searches and can be easily linked on website/Facebook page. Learn more about the possibility of being interviewed on The Lisa Saunders Show.

9.     Send a Monthly Newsletter: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses.

10.  Create A “Keeper” Business Card:  Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.

    Want more  free tips? Click on my "Marketing Yourself" PowerPoint. Contact me directly to see about my availability to present these tips to your club or business association by writing to me at References on marketing talks:
    "Lisa's talk on 'How to Market Yourself' was fabulous. She was very well received by the members who felt she really knew what she was talking about." Anne-Marie Foster, Co-Founder, freshconnections, a networking group for women in business,

    "Why Every Business Owner Should Consider Writing a Book/let." Lisa Saunders presented at East Lyme Business Organization. For a reference, contact, Dr. Joanne Z. Moore, Physical therapist & owner of Shoreline Physical therapy, 131 Boston post Rd, east Lyme. Phone: 860-739-4497,  
      Lisa Saunders speaks on inspiring historical figures, how to market yourself, and topics related to her 10 books. A former campus communications writer for a New York college, she used the publicity skills gained there to help Connecticut become the second state in the U.S. to combat the #1 viral cause of birth defects, congenital cytomegalovirus, which disabled and killed her younger daughter, Elizabeth.
    Do you want help promoting your work?

I help entrepreneurs grow their businesses by writing press releases, website content, newsletters, informative articles, and books showcasing their expertise/passion. Consider:

1.      A spot on the Lisa Saunders Show (TV talk show, which is also uploaded to YouTube).

2.      A press release about you/your work/event, sent to your contacts (and mine).

3.      Mention in my newsletter (through a link to the TV show).

4.      Post on my blog (you should be putting the content on your website/blog/Facebook page).

For an hourly fee, I can help you produce a book, upload your press releases to and other submission sites, plus help you write website content. I also provide consultations for self-publishing on Amazon/Kindle.

Testimonials about Lisa’s publicity work


“Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College, .

"Lisa helped me revitalize my marketing strategy with innovative ideas. For example, she got me additional speaking engagements and did the advance publicity for them. She even got a headline spread in the newspaper by repackaging my individual engagements as a speaking tour by a local expert (me): 'Senior Acupuncturist Kicks Off Spring Lecture Series.'” Kathleen T. Poole, M.S., L.Ac., owner of Mystic River Acupuncture,

"When I uploaded Lisa’s video to my Facebook page, someone ordered my book that day!" Nancy Rupert, co-Author of a View from the Snow Globe: A Journey in Cancer and Chemo, Nancy Rupert,

About Lisa Saunders

Lisa, a TV talk show host, speaks to groups about the missions of historic adventurers such as Amelia Earhart (who wanted fame to promote women's rights issues), steps to overcoming adversity, and how to prevent the leading viral cause of disabilities. By scouring out-of-print books and long-forgotten letters, Lisa sheds new light on historic figures and events. She created a little history of her own by using her publicity skills to help Connecticut become the second state in the U. S. to combat congenital cytomegalovirus, the virus that caused her younger daughter's birth defects and death at the age 16. Lisa  works as a part-time history interpreter at Mystic Seaport and teaches classes on writing, publishing, and publicity at New London Adult & Continuing Education. A graduate of Cornell University, she is the author of 10 books and winner of the National Council for Marketing & Public Relations Gold Medallion

Lisa provides writing and publicity services
She can help you:

  • Market yourself
  • Publicize your expertise
  • Learn creative ways to reach customers
Become known as an expert in your field

  • Be seen on TV and YouTube
  • Find an audience
  • Get published
Lisa and her preferred vendors provide:

  • Website content
  • Press Releases
  • Advertorials
  • Newsletters
  • Interviews on TV & YouTube
  • Publishing on Amazon
  • Desktop Publishing
  • Social Media Packages
  • Internet Marketing
  • Networking Opportunities
  • Writing/Publishing/Self-
    Publishing/Publicity workshops
  • Private Consultations
  • Editing
  • Ghost Writing
  • Illustrating
  • Website Creation
  • Application Content Management
  • Business Improvement Analysis

Samples of Lisa's writing and media work:

 Friday, August 12, 7:45 p.m.
Talk: "Tales of Famous Connecticut Widow's Walks"

Free and open to the public

Mystic River Yacht Club (next to Engine Room restaurant)

14 Holmes Street, Mystic, CT 06355, (More info:, 860 536-0066)

Lisa Saunders, author of “After the Loss of a Spouse: From Henry VIII to Julia Child” with discuss famous widow/ers with Connecticut ties such as Amelia Earhart’s widower, George Palmer Putnam (married in Noank); Mark Twain, who had a lot to say about Mystic; the widow behind the Connecticut State flag design, Abby Day Slocomb, who enclosed a challenge in a 100-year-old time capsule sent from Europe during WWI; William Gillette (a.k.a Sherlock Holmes) of Gillette's Castle in East Haddam; and the Guinness World Record Holder for "Greatest Miser," Hetty Green, who is connected to the last surviving wooden whaleship in the world, the Charles W. Morgan, at Mystic Seaport.


Weds, Aug. 24, 6 p.m.

"After the Loss" Self-Improvement Series

Free and open to the public

Bank Square Books, 2nd floor

Authors Dr. Joanne Z. Moore and Lisa Saunders will discuss lifestyle options after the loss of a spouse. Saunders will tell stories of historic figures such as Amelia Earhart's husband and Mark Twain, and Dr. Moore will present modern strategies for developing a new philosophy of life after the disappointment of loss. Saunders and Dr. Moore are authors of the books, After the Loss of a Spouse: From Henry VIII to Julia Child and After the Loss of a Spouse: What's Next?  respectively. More info:, (860) 536-3795,


Monday and Tuesday, September 26-27, 2016

Congenital Cytomegalovirus (CMV) Public Health & Policy Conference, Austin, Texas

Lisa Saunders, parent representative of the Congenital Cytomegalovirus Foundation, will present with Dr. Brenda Balch on implementing the new Connecticut CMV bill.


Tuesday 10/11, 1:00-4:00 pm One day only NL Adult Education (#8011)

How to Write Your Memoir:

Share your life experiences with your family, friends and maybe even the public. Come to class with pen and paper or your laptop. Writing exercises will include some basic questions to help you get started. Answers will be shared with class.  Publishing options will also be discussed. $39/Non-resident $44, Instructor: Lisa Saunders, Three Shaw’s Cove, New London, CT 06320, (860) 437-2385  ext.# 106,


Thursday, 10/13, 7pm

Mystic Woman's Club

St. Mark's Episcopal Church, 15 Pearl St, Mystic, CT 06355

Lisa Saunders will present slide show:  "Mystic: Images of Modern America."

Take a walk through Mystic history as you enjoy the many aspects of life in our quaint New England town. Whether you grew up in Mystic or have now made it your home, you will thoroughly enjoy Lisa Saunders’s new book, "Mystic: Images of Modern America," co-authored with Kent and Meredith Fuller. More Info: Peggy Jordan,,


Tuesday 10/18, 1:00-4:00 pm One day only NL Adult Education (#8012)

Self-Publish and Promote Your Paperback/E-Book on Amazon:

There are several advantages to self-publishing—full control of your work and higher royalties. Learn the free steps to making your paperback and e-book available on Amazon. $39/Non-resident $44, Instructor: Lisa Saunders, Three Shaw’s Cove, New London, CT 06320, (860) 437-2385  ext.# 106,

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