Lisa Saunders
PO Box 389, Mystic, CT 06355
SUMMARY: Skilled in press releases, public
relations, marketing, writing, editing and desktop publishing. Author of
several books and TV talk show host. Sponsor family for Coast Guard cadets.
EDUCATION: Cornell University, Ithaca, NY, B. S.,
Business Management and Marketing
PROFESSIONAL
EXPERIENCE
Independent writing/publicity
consultant, Nov. 2010 – Present: Write press releases, newsletters, marketing materials, and edit
publications for several clients including National Field Service Corporation, Rockland
Community College and Daughters of the American Revolution (Groton Chapter).
Mystic Seaport: Mystic,
CT, 2010 - Present
Part-time
Historical Interpreter: Orally present Mystic’s ship-building history and
artifacts to the general public.
State University of New York at
Rockland, Suffern, NY, 2006 – Oct. 29, 2010 (presently
consulting)
Campus
Communications Assistant
- Promoted
events and programs to the media, authoring press releases and alumni
newsletter, SCENE, with
quarterly circulation of 35,000. Located and interviewed successful
students and alumni for human interest stories. Initiated and ran
successful “Open Mike Nights for Writers.”
- Used
Twitter, Facebook, and RCC Speakers Bureau as additional promotional
tools, which resulted in newspaper coverage of the college and faculty.
- Composed brochures and edited catalogs.
Key
Accomplishments
- Awarded by the National Council for Marketing
& Public Relations, District I: Gold Medallion for Academic
Convocation Booklet (2010); Silver for Departmental Brochures (2010); and
Bronze for ad print series, which featured noteworthy alumni (2009).
- Received
national coverage on Fox and Friends and in Associated Press through press
releases relating the circumstances of individual students or faculty to
current events.
National Field Service Corp.,
Suffern, NY, 1998 – 2008 (presently consulting as Field Director)
Recruiter
/ Marketing Specialist for consulting company
Interviewed
approximately 80 candidates monthly and communicated with clients on employment
needs in the utility, communications, and right-of-way industries. Represented
company at job fairs and coordinated marketing events, including annual
100-guest Christmas party and sleepover event at West Point Academy. Placed
many applicants with AT&T. Maintained database of applicants in People
Trak.
PUBLIC
SPEAKER
Topics:
How to Turn a Writing Hobby into a Career… Internet Marketing...How to Get Free
Publicity…How to Get Published/Self-Published…How to Write Memoirs…How to
Promote Your Business (or yourself)…
