Tips for coming on The Lisa Saunders Show

The Lisa Saunders Show
Contact: LisaSaunders42@gmail.com
Arrive 15 minutes before shoot time. It’s a 30-minute show

TV SET LOCATION: Southeastern Connecticut Television (SEC-TV)
80 Plaza Court, Groton, CT 06340 (Groton Shopping Plaza near Groton Post Office)

STUDIO TELEPHONE:  860-449-1477
WEBSITE: www.sec-tv.org

THE LISA SAUNDERS SHOW AIRS:  Three times a week in Groton, Ledyard, Mystic, Stonington, North Stonington and Voluntown, Connecticut, and on Youtube.

Lisa Saunders is an award-winning writer living in Mystic, Connecticut, with her husband.  She is a SEC-TV talk show host, content coordinator for Groton-Mystic Neighbors magazine and part-time history interpreter at Mystic Seaport Museum. A marketing consultant and winner of the National Council for Marketing & Public Relations Gold Medallion, Lisa helps entrepreneurs gain media attention and teaches writing/publishing at New London Adult & Continuing Education. Lisa is an inspirational speaker and leader of the Child Care Providers Education Committee, National CMV Foundation. In 2015, she was instrumental in helping Connecticut become the second state in the U.S. to pass a law aimed at battling CMV (cytomegalovirus), the #1 birth defects virus, which causes premature birth, microcephaly, cerebral palsy, epilepsy, and hearing and vision loss. 

What do you want to discuss? what is your expertise/passion?

How should your name/contact appear on TV Screen (must be very brief)


Lisa Saunders, Writer
Marketing/Media Consultant

PLEASE GIVE ME FIVE QUESTIONS TO ASK (I may not ask more than one, but it gives me an idea of the direction to go—don’t insert the answers)


Events you may want to announce:


Arrive at Southeastern Connecticut Television Studios 15 minutes prior to the scheduled taping.
Clothing: Solid, darker colors seem to look best. Avoid wearing small checks, stripes and shiny jewelry.
Hair: Make sure your style does not hide your face--especially if the camera shoots you from the side.
Makeup: Wear what you normally would, but remember that the bright lights may make you looked washed out. Lipstick and eyeliner may help!
Material: Bring props if appropriate.
Camera: You don’t need to look at the camera. The camera will find you while you are answering questions. Unless discussing a tragic topic, remember to smile or at least look interested when listening to others. The camera may be on you when you least expect it!

*Sample Shows on YouTube:

You must visit your local access station in person and bring I.D. showing that you live or work in their viewing area. Here is a sample of what you can tell the TV station:

Dear Local Access Station:

I live and/or work in the region serviced by your community access TV station and would like you to air a 30-minute talk show about ….

Talk show guests include: …

My address (or work address) is:

The show was filmed at Southeastern Connecticut Television (SEC-TV) Studios.
SEC-TV: Community Television for Groton, Ledyard, Mystic, Stonington, North Stonington, and Voluntown, Connecticut. CHANNELS 12 & 96 on Comcast; ​CHANNELS 12 & 670 on Thames Valley; and ​CHANNEL 99 on Frontier.
Address: SEC-TV, 80 Plaza Court, Groton, CT 06340
Studio Phone: 860-449-1477

[name and contact information]



    1. You will be sent a Youtube link to the show. Be sure to share it on LinkedIn, your website, Facebook, Twitter, blog on Patch.com, and/or your newsletter (available through services such as Mailchimp, etc.). Write a media release with the link embedded and email it to print, online, and TV media. Get a free account on PR.com to send an announcement to the world (Pr.com comes up high in Google searches).  
    2. For additional exposure, write to me at LisaSaunders42@gmail.com to see if I can upload your video file to the Lisa Saunders Youtube Channel (at http://www.youtube.com/user/anythingbutadog), where I will include live links to your personal website/Facebook page, increasing the likelihood of people clicking into your website while watching your interview. If you are on my YouTube channel, I will then promote your show in my newsletter, Facebook.com/AuthorLisaSaunders, Authorlisasaunders.blogspot.com, Twitter, and LinkedIn. Ask me about getting a video file (.mov) for download. This video file of your segment can be uploaded directly to your own YouTube or vimeo account, Facebook, Author’s Page on Amazon, Goodreads, and other sites that require the actual file when posting a video.


Tues, Jan. 29, 6:30pm: 10 Writing Tips to Promote Causes, Non-Profits and Businesses

Free Workshop on 

Tues, Jan. 29, 6:30pm at Mystic and Noank Libary

Educate society by sharing your passion through articles, recipes, books, fairy tales, poems and press releases!

Lisa Saunders will cover: 

1.     Write a Q. and A. on You/Your Work: Post it on your website with your bio under a “Press Kit” tab. Questions to answer: 1: How did you get into this non-profit (or business) or write that book? 2: Why are you passionate about your non-profit/business? 3: What is your mission? 4: What do you want the public to experience? 5: What makes your approach unique? 6: What do you wish everyone knew (what is your message)? Include sample reviews of your non-profit (or product/service).
2.     Write a Book/Booklet and E-Book—acts as a business card/great networking tool: Sharing your expertise gives you expert status, credibility, free publicity, speaking engagements, volunteer help and donations (or clients).  Lisa's Guide for Writers: How to get published and self-published, includes questions to help writers get started and tips on interesting the media.  
3.     Plan Event to Showcase Your Knowledge: Present free lecture at library—events gets publicity.
4.      Write a Press Release: Interest the media by creating an urgency to cover you/your work (or award received, etc.) One way to create urgency is an upcoming event. A press release should be written in Associated Press style and answer the following questions: Who is this about? What will happen (or happened)? Why? Feature the “story” behind your work. The following note from my former boss expresses why I was able to gain so much free TV/newspaper coverage: “Lisa, you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of positive press.” Tzipora Reitman, Director of Campus Communications, Rockland Community College.
5.     Submit Your Event to the Media: Follow the guidelines and keep it short! Don’t send a flyer or tell the media just to go to your website. Don’t ask the media to rewrite your content, which can lead to mistakes. Send/post a press release about your event to local media such as Groton-Mystic Neighbors at lsaunders@bestversionmedia.com, The Day, The Westerly Sun and This is Mystic, talk show hosts and friends. Upload it to free press release sites such as PR.com (example from my press release posted on https://www.pr.com/press-release/773215, a publishing company, Sector, specializing in early childhood education and care (ECEC), learn about CMV and used it , including my quote, in their article, "Pregnant and working in ECEC? Make sure you know the risks of contracting CMV," and created their own article geared to Australia:  “In Australia, state governments have differing recommendations for pregnant ECEC educators working with young children. Some states, such as Queensland, suggest relocating educators who are pregnant to care for children aged over two to reduce contact with urine and saliva” (Clark, 2019).

Post your press release on your website/blog so you can create a link to just that press release. Use that link for Twitter/Facebook. Create a flyer as a jpeg because photos work well on Facebook.  Upload event wording to: thisismystic.com/submit-an-event; core-ect.co; events.ctnow.com; connecticutmag.com; visitconnecticut.com/submit-event; https://patch.com/connecticut/stonington; theday.com/section/submitcce; thewesterlysun.com
6.     High Resolution Photographs:  Make sure you have one of yourself, one of your non-profit/business, and one of you with your product (for example, a book cover will not work—it needs to be you holding the book to avoid “rights” issues with the book publisher). Keep taking photos. I got a lot of mileage out of a photo of me with the Connecticut governor. Images should be downloadable from your website under the “Press Kit” tab. Ideally, you/your family or employee took the photos so the media won’t have to worry about getting photographer permissions. If the publication wants to send a photographer to you, accept that--their images will be much higher res and they will probably be printed larger and get more attention. 
7.     Make Yourself Available as a Quotable Source--register for “Help a Reporter Out: Free Publicity - Connecting Reporters” to receive daily online queries at: www.helpareporter.com.
8.     Send a Monthly Newsletter/Blog Post: You should always be finding ways to collect emails to stay in touch with satisfied customers and educate potential ones. Offer something free, such as advice/coupons, to get email addresses. I use Mailchimp.com to share recipes, events.
9.     Create a “Keeper” Business Card:  Your card should have something useful on it to make people keep it (as an author/speaker, my “card” is a bookmark). My husband kept our real estate agent’s card in his wallet for years because it had a restaurant tip chart on the back. Perhaps share a link on your card to free “How To” info and/or a coupon to entice them to your site where you can offer them something in exchange for their email address.
10.  Submit an Article, Fairy Tale, Recipe or Poem to Media:  Michael Whitehouse, publisher of Groton-Mystic Neighbors, wrote "6 Keys to Writing A Non Profit Spotlight,” with reminders that nobody cares about your cause until you make them, stories inspire, you must follow writer’s guidelines, photo submissions and rights, and how to entice volunteers (who often donate, too).

Lisa Saunders is the content coordinator for Groton-Mystic Neighbors. A former college campus communications writer,  Lisa was awarded the National Council for Marketing & Public Relations Gold Medallion. Contact Lisa at: lsaunders@bestversionmedia.com; Submit your news: www.bestversionmedia.com/submit-content;
Visit Facebook: Groton-Mystic-Neighbors-Best-Version-Media or Lisa’s personal website: www.AuthorLisaSaunders.com