3/5/19
Tips for coming on The Lisa Saunders Show
The Lisa Saunders Show
Contact: LisaSaunders42@gmail.com
Arrive 15 minutes before
shoot time. It’s a 30-minute show
TV
SET LOCATION: Southeastern Connecticut Television (SEC-TV)
80
Plaza Court, Groton, CT 06340 (Groton
Shopping Plaza near Groton Post Office)
STUDIO
TELEPHONE: 860-449-1477
WEBSITE:
www.sec-tv.org
THE
LISA SAUNDERS SHOW AIRS: Three times a
week in Groton, Ledyard, Mystic,
Stonington, North Stonington and Voluntown, Connecticut, and on Youtube.
- Channels 12 & 96 on Comcast;
channels 12 & 670 on Thames Valley; andChannel 99 on Frontier. SEC-TV’s Youtube Channel: https://www.youtube.com/c/sectv1
- FREE:
Guests are given air time and one DVD
of the show, which will also be uploaded to SEC-TV's Youtube channel. If you don't reside in Groton, Ledyard, Mystic, Stonington, North Stonington and Voluntown, Connecticut, you can ask the community access station in your viewing area to air the
interview.* List of public-access TV stations in the
United States: https://ipfs.io/ipfs/QmXoypizjW3WknFiJnKLwHCnL72vedxjQkDDP1mXWo6uco/wiki/List_of_public_access_TV_stations_in_the_United_States.html
- About
appearing on Public Access TV: This cannot be a “commercial” or
self-promotional show. Conversations are meant to provide information and
not give testimonials, prices, etc.
- See
below for ideas on ways you can use your interview to promote your cause
or business.*
ONCE
YOU ARE SCHEDULED TO APPEAR ON MY SHOW, PLEASE EMAIL ME A FIVE-SENTENCE MAXIMUM
BIOGRAPHY. THE FOLLOWING IS MINE AS AN
EXAMPLE:
Lisa
Saunders is an award-winning writer living in Mystic, Connecticut, with
her husband. She is a SEC-TV talk show host, content coordinator for
Groton-Mystic Neighbors magazine and part-time history interpreter at Mystic
Seaport Museum. A marketing consultant and winner of the National Council for
Marketing & Public Relations Gold Medallion, Lisa helps entrepreneurs gain
media attention and teaches writing/publishing at New London Adult &
Continuing Education. Lisa is an inspirational speaker and leader of the Child
Care Providers Education Committee, National CMV Foundation. In 2015, she was instrumental
in helping Connecticut become the second state in the U.S. to pass a law aimed
at battling CMV (cytomegalovirus), the #1 birth defects virus, which causes premature
birth, microcephaly, cerebral palsy, epilepsy, and hearing and vision
loss.
What
do you want to discuss? what is your expertise/passion?
How
should your name/contact appear on TV Screen (must be very brief)
Example:
Lisa Saunders, Writer
Marketing/Media Consultant
Facebook.com/AuthorLisaSaunders
LisaSaunders42@gmail.com
PLEASE
GIVE ME FIVE QUESTIONS TO ASK (I may not ask more
than one, but it gives me an idea of the direction to go—don’t insert
the answers)
1.
2.
3.
4.
5.
Events
you may want to announce:
TIPS FOR APPEARING ON
SEC-TV
Arrive
at Southeastern Connecticut Television Studios 15 minutes prior to the scheduled taping.
Clothing:
Solid,
darker colors seem to look best. Avoid wearing small checks, stripes and shiny
jewelry.
Hair:
Make
sure your style does not hide your face--especially if the camera shoots you
from the side.
Makeup:
Wear
what you normally would, but remember that the bright lights may make you
looked washed out. Lipstick and eyeliner may help!
Material:
Bring props if appropriate.
Camera: You don’t need to look
at the camera. The camera will find you while you are answering questions. Unless discussing a tragic topic, remember
to smile or at least look interested when listening to others. The camera may
be on you when you least expect it!
*Sample Shows on YouTube:
- Award-winning
songwriter Connie Howard plays Connecticut Christmas and other new songs
- Tish Rabe, author of Dr.
Seuss science books
- Lisa Saunders discusses shipwreck artifacts with Captain Bill Palmer (also, here is an interview I did of Capt. Bill Palmer on the Mystic River--click here or https://vimeo.com/274354163. Produced by Greg Petty’s Production, www.pettysproductions.com, pettysproduction@verizon.net). We were all interviewed together on Harriet Grayson's show, Community Culture Showcase.
- Chef Jacques Pépin: Cooking
for Widow/ers, Dr. Joanne Z. Moore, Pathfinder
- Cytomegalovirus (CMV);
CT Law. Lisa Saunders with Drs Demmler-Harrison and Balch and a CMV
survivor
- The Lisa Saunders Show: CMV
(Gail
J. Demmler-Harrison, MD, Professor Pediatrics, Baylor College of Medicine,
and Attending Physician, Texas Children's Hospital, and Debra Lynn Alt,
Singer/Songwriter.)
- Yale: Sedative combats CMV--Michael J. Paidas,
M.D.; Sara Ornaghi, MD; and Lisa Saunders, mom
*WANT YOUR SHOW TO AIR WHERE YOU LIVE?
You must visit your local access station in
person and bring I.D. showing that you live or work in their viewing area. Here is a sample of what you can tell the TV station:
Dear Local Access Station:
I live and/or work in the region serviced by your community access TV
station and would like you to air a 30-minute talk show about ….
Talk show guests include: …
My address (or work address) is:
The show was filmed at Southeastern Connecticut Television (SEC-TV)
Studios.
SEC-TV: Community Television for Groton, Ledyard, Mystic,
Stonington, North Stonington, and Voluntown, Connecticut. CHANNELS 12 & 96
on Comcast; CHANNELS 12 & 670 on Thames Valley; and CHANNEL 99 on
Frontier.
Address: SEC-TV, 80 Plaza Court, Groton, CT 06340
Studio Phone: 860-449-1477
Email: info@sec-tv.org
Sincerely,
[name and contact
information]
###
* IDEAS FOR SHARING YOUR VIDEO INTERVIEW:
- You
will be sent a Youtube link to the show. Be sure to share it on LinkedIn, your website, Facebook, Twitter, blog on Patch.com, and/or your newsletter (available
through services such as Mailchimp, etc.). Write a media release with the link embedded
and email it to print, online, and TV media. Get a free account on PR.com to
send an announcement to the world (Pr.com comes up high in Google searches).
- For
additional exposure, write to me at LisaSaunders42@gmail.com to see if I
can upload your video file to the Lisa Saunders Youtube Channel
(at http://www.youtube.com/user/anythingbutadog),
where I will include live links to your personal website/Facebook page, increasing the likelihood of people clicking into your website while
watching your interview. If you are on my YouTube channel, I will then promote
your show in my newsletter,
Facebook.com/AuthorLisaSaunders,
Authorlisasaunders.blogspot.com,
Twitter, and LinkedIn. Ask
me about getting a video file
(.mov) for download. This video file of your segment can be
uploaded directly to your own YouTube or vimeo account, Facebook, Author’s
Page on Amazon, Goodreads, and other sites that require the actual file
when posting a video.
1/28/19
Tues, Jan. 29, 6:30pm: 10 Writing Tips to Promote Causes, Non-Profits and Businesses
Free Workshop on
Tues, Jan. 29, 6:30pm at Mystic and Noank Libary
Educate society by sharing your passion through articles, recipes, books, fairy tales, poems and press releases!
Lisa Saunders will cover:
1.
Write a Q. and A. on You/Your Work: Post it on your website with your bio
under a “Press Kit” tab. Questions to answer: 1: How did you get into this non-profit
(or business) or write that book? 2: Why are you passionate about your non-profit/business?
3: What is your mission? 4: What do you want the public to experience? 5: What makes
your approach unique? 6: What do you wish everyone knew (what is your message)?
Include sample reviews of your non-profit (or product/service).
2.
Write a Book/Booklet and E-Book—acts as
a business card/great networking tool: Sharing your expertise gives you expert status, credibility,
free publicity, speaking engagements, volunteer help and donations (or clients).
Lisa's Guide for Writers: How to get
published and self-published, includes questions to help writers get started and tips on interesting
the media.
3.
Plan Event to Showcase Your Knowledge: Present free lecture at library—events
gets publicity.
4. Write
a Press Release: Interest
the media by creating an urgency to cover you/your work (or award received,
etc.) One way to create urgency is an upcoming event. A press release should be
written in Associated Press style and answer the following questions: Who is this about? What
will happen (or happened)? Why? Feature the “story” behind your work. The following note from my former boss expresses why I was able to gain
so much free TV/newspaper coverage: “Lisa,
you really did a wonderful, wonderful job of unearthing stories and getting the media to pump out a steady stream of
positive press.” Tzipora
Reitman, Director of Campus Communications, Rockland Community College.
5.
Submit Your Event to the Media: Follow the guidelines and keep it short!
Don’t send a flyer or tell the media just to go to your website. Don’t ask the
media to rewrite your content, which can lead to mistakes. Send/post a press
release about your event to local media such as Groton-Mystic Neighbors at lsaunders@bestversionmedia.com, The Day, The Westerly Sun and This is Mystic, talk show hosts and
friends. Upload it to free press release sites such as PR.com (example from my press release posted on https://www.pr.com/press-
6.
High Resolution Photographs: Make sure you have one of yourself,
one of your non-profit/business, and one of you with your product (for example,
a book cover will not work—it needs to be you holding the book to avoid “rights”
issues with the book publisher). Keep taking photos. I got a lot of mileage out of a photo of me with the Connecticut governor. Images should be downloadable from your
website under the “Press Kit” tab. Ideally, you/your family or employee took the
photos so the media won’t have to worry about getting photographer permissions. If the publication wants to send a photographer to you, accept that--their images will be much higher res and they will probably be printed larger and get more attention.
7.
Make
Yourself Available as a Quotable Source--register for “Help a Reporter
Out: Free Publicity - Connecting Reporters” to receive daily online queries at:
www.helpareporter.com.
8.
Send a Monthly Newsletter/Blog Post: You should always be finding ways to
collect emails to stay in touch with satisfied customers and educate potential
ones. Offer something free, such as advice/coupons, to get email addresses. I
use Mailchimp.com to share recipes, events.
9.
Create a “Keeper” Business Card:
Your card should have something useful on it to make people keep it (as
an author/speaker, my “card” is a bookmark). My husband kept our real estate
agent’s card in his wallet for years because it had a restaurant tip chart on
the back. Perhaps share a link on your card to free “How To” info and/or a
coupon to entice them to your site where you can offer them something in
exchange for their email address.
10. Submit
an Article, Fairy Tale, Recipe or Poem to Media: Michael
Whitehouse, publisher of Groton-Mystic Neighbors, wrote "6 Keys
to Writing A Non Profit Spotlight,” with reminders that nobody cares about
your cause until you make them, stories inspire, you must follow writer’s
guidelines, photo submissions and rights, and how to entice volunteers (who
often donate, too).
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